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Brand |
Also found in: Medical, Legal, Wikipedia, Hutchinson | 0.01 sec. |
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Brand A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market. Notes: Once a brand has created positive sentiment amongst the target audience, the firm is said to have built brand equity. Some examples of firms with brand equity--possessing very recognizable brands of products--are Microsoft, Coca-Cola, Ferrari, Sony, The Gap, and Nokia. Legal protection given to a brand name is called a trademark. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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She recently had a taste of New York's Fashion Week when she was invited to perform live for clothing label Project Alabama while models walked the runway. Socially relevant brands include Latino clothing label Palomita, a feminist art exhibit at MOCA, and the organic restaurant O of the Earth. Tsubi is a fantastic, fun and innovative clothing label and a lifestyle created by a group of young Australian guys," notes Mr. |
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