Click-Through Rate

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Click-Through Rate

The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.
References in periodicals archive ?
Click-through banners placed on the same screens passengers search to find their preferred type of entertainment from choices including movies, HBO programming, live satellite television and games, makes this union of entertainment content and advertising content a first.
Bringing measurable ad impressions and click-through options just like online advertising to the captive audience that only the airlines can offer is an important step in the evolution of in-flight advertising.
Most legacy search engines deliver search results in bolded keywords, which may be in different parts of the text, and require a click-through on the URL to be able read the text to assess the relevancy of the search result.
A legacy search engine will bring broken, bolded keywords in its search results which will require an additional click-through to evaluate the relevancy of the results.
net is determined by a combination of an advertiser's cost-per-click and click-through rates, so advertisers can raise their search listings without raising their costs.