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Click-Through Rate

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Click-Through Rate
The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.


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So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time: Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100 Let''s do the math for our #1 position bid of $3.
The browser's "what's new" page, which appears when a user upgrades to the newest version of the browser, normally sees a click-through rate of 5 percent, Ken Kovash, Mozilla's metrics chief, said Wednesday on a company blog.
 
 
 
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