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Click-Through Rate
(redirected from Click Through Rate)

   Also found in: Acronyms, Encyclopedia, Wikipedia 0.01 sec.
Click-Through Rate
The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.


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The click through rate refers to the percentage of people who click on the links you provide in your emails.
However bear in mind that it''s not just the click through rate that you are interested in.
A click through rate defines the number of visitors your site has each day and then divides the actual number of clicks your advertisements receive daily.
 
 
 
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