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Churn Rate |
Also found in: Encyclopedia, Wikipedia | 0.04 sec. |
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Churn Rate The percentage of subscribers to a service that discontinue their subscription to that service in a given time period. In order for a company to expand its clientele, its growth rate (i.e. its number of new customers) must exceed its churn rate. Notes: For example, if 1 out of every 20 subscribers to a high-speed Internet connection discontinued his or her connection every year, the churn rate for that Internet provider would be 5%. Churn rate is an important consideration in the telephone and cell phone services industry. In many geographical areas, several companies are competing for customers, making it easy for people to transfer from one provider to another. |
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? Mentioned in | ? References in periodicals archive | |
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| SNL Media & Communications coverage includes more than 260 companies spread across the sector and provides data and metrics unique to each sub-industry, such as subscriber counts, churn rates, revenue per user, advertising revenue splits, EBITDA, free cash flow, and leverage statistics. The Times has had one of the highest churn rates in the newspaper business. ``We've got a pretty good track record of having one of the lowest churn rates in the industry,'' Blasi said. |
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