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Churn Rate
(redirected from Churn rates)

   Also found in: Encyclopedia, Wikipedia 0.06 sec.
Churn Rate
The rate at which customers terminate their relationships with a company over a given period of time. For example, if five customers in 50 discontinue their cable every month, the churn rate is 5%. The church rate contrasts with the growth rate, which, in this case, is defined as the number of new clients or customers. If a company is to grow, the growth rate must consistently exceed the churn rate. The churn rate is important in the telecommunications industry, where several companies operate in a geographical area and compete for customers.


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SNL Media & Communications coverage includes more than 260 companies spread across the sector and provides data and metrics unique to each sub-industry, such as subscriber counts, churn rates, revenue per user, advertising revenue splits, EBITDA, free cash flow, and leverage statistics.
The Times has had one of the highest churn rates in the newspaper business.
``We've got a pretty good track record of having one of the lowest churn rates in the industry,'' Blasi said.
 
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