Course leader Dave Abson said: "Jeff has worked extremely hard for the last three years and it's good to see him achieve this award from the Chartered Institute of Marketing, which recognises his excellent study of marketing in the construction industry.
According to the Chartered Institute of Marketing, in the current economic climate social media can be a cost-effective way to get messages across as many of the sites are free to use and highly influential.
The findings, from the latest Marketing Trends Survey from The Chartered Institute of Marketing, found that the marketing industry is still in an up-beat mood, despite predictions of an economic slowdown.
Guest speaker Cliff Burgin will give The Corporal Jones Guide to Pricing in a Recession when he delivers the latest in a series of Putting Principles into Practice lectures run by the university business school and the Chartered Institute of Marketing.
Today's older children are transforming tactical marketing because they are more independent and comfortable with money, according to the latest research carried out in association with The Chartered Institute of Marketing (CIM).