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Ceres Principles

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Ceres Principles
Ten rules guiding the investment practices of the Ceres, a nonprofit whose members include both investors and environmental organizations. The Ceres Principles require one to make investment decisions that minimize risk to the environment and promote sustainable use of natural resources. They were originally called the Valdez Principles because they were written in 1989 following the Exxon Valdez disaster.


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Baxter endorses the Ceres principles and is an organizational stakeholder of the Global Reporting Initiative.
A commitment to the mission, and to responsible business practices, inspired Aveda in 1996 to become the first beauty company to adopt the CERES principles (Coalition for Environmentally Responsible Economics) - formerly know as the Valdez Principles.
Challenging the Fortune 500 One of the earliest shareholder environmental campaigns began in 1991 when investors challenged companies to endorse the CERES Principles on the Environment.
 
 
 
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