category management


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category management

the management of BRANDS in a group, portfolio or category with specific emphasis on the retail trade's requirements.
References in periodicals archive ?
While collaborating with partners to use loyalty data to enhance category management is an enormous task, Hausfater believes the payoff will be substantial.
Working together with the McLane Space Management Team, operators can leverage the distributor's extensive category management expertise and research to identify items that should be added or deleted from the current product mix.
JDA implemented this category management solution for Corporacin El Rosado with good results in terms of fulfilling expectations, offering value-added consulting, and meeting budget parameters and deadlines.
Two decades later, looking at this version of category management still being used at many retailers is like looking in your refrigerator and discovering that everything is about to go out of code.
Organized by the Minneapolis-based Category Management Association (CMA), the conference is known for an excellent networking environment and focus on best practices across multiple categories and channels, as well as total retail development strategies.
These organizations use supplier category management programs to provide value to the business that goes beyond simply purchasing materials at the lowest cost.
Kantar's work confirms the strategic thrust among the leaders in category management, which, not coincidentally, also happen to be some of the top performers in the retail and CPG arenas.
Our category management solution empowers our clients to achieve their performance objectives in a calculated and educated way by providing unprecedented insight through our category management analytics and reporting engine," says Chris Ritchie, Sentrana's Director of Solutions and Services.
From this reason, the last decades of the 20th century saw the emergence of a new form of product management--the concept of category management.
Meanwhile, although 32% said they were implementing a full strategic approach to category management, 30% admitted they were using category management with informal processes and an emphasis on "quick wins".
Category management is changing rapidly from more of a backward-looking discipline to one that is more and more involved with understanding consumer attitudes and behaviors and using those insights to create differentiation in the marketplace.
Category management is when a retail operation, most often in partnership with a supplier or suppliers, gathers information pertaining to a type, or category, of product, such as vodka, and uses that information to make business decisions.