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Category Killer
(redirected from Category killers)

   Also found in: Dictionary/thesaurus, Wikipedia 0.01 sec.
Category Killer
An exceptionally large retailer that sells a wide range of products and, in doing so, drives smaller, specialized companies out of business. For example, when Wal-Mart became popular, it drove into bankruptcy a wide range of individual and small chain clothiers, hardware stores, and eventually groceries. Category killers are able to do this by providing essentially the same product at a much lower price, which they achieve by tightly controlling costs and the supply chain. See also: JIT.


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This book explores the rise of category killers (large specialty stores like Barnes & Noble, PETsMART, and Wal-Mart) and argues that these retailers have dramatically altered the buying experience.
Deeper talk moves on to ponder other forms of consolidation--the shrinking number of brokers, the growth of the casual theme restaurant industry, the growing importance of aggressive supermarket chains and even more aggressive category killers such as Costco, Sam's Club, and Wal-Mart.
While take-up of space at the up-market shopping centers is flat, it is expected that space now occupied by department stores will partially be reallocated to superstores and category killers.
 
 
 
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