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Category Killer |
Also found in: Wikipedia, Hutchinson | 0.07 sec. |
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Category Killer Large companies that put less efficient and highly specialized merchants out of business.
Category killers can attain this status by being cheaper, easier, bigger, or more popular than the competition. Notes: One of the best examples of a category killer is WAL-MART, their chain has put smaller stores in a wide range of specialized categories out of business.See also: Capitalism, Industry |
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? Mentioned in | ? References in periodicals archive | |
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| To many, maybe even most, Americans, Jane Fonda is the Wal-Mart of activist celebrities--a category killer when it comes to personifying the loathsome limousine liberal, that subspecies of Hollywood Democrat which, in some tellings, is more responsible for the great Republican political ascendancy than the end of the Cold War, Bill Clinton's zipper problems, or George W. The store is regarded as a category killer for "cheap and chic retail" and has built a reputation in Europe for offering trendy, runway and street-inspired clothing at affordable prices. ``It's because they are a category killer,'' said James Janesky, an analyst with Banc of America Securities in San Francisco. |
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Category Killer
