Category Killer


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Category Killer

An exceptionally large retailer that sells a wide range of products and, in doing so, drives smaller, specialized companies out of business. For example, when Wal-Mart became popular, it drove into bankruptcy a wide range of individual and small chain clothiers, hardware stores, and eventually groceries. Category killers are able to do this by providing essentially the same product at a much lower price, which they achieve by tightly controlling costs and the supply chain. See also: JIT.
References in periodicals archive ?
So too did Williams-Sonoma, which remains, along with Sur La Table, as a kitchen specialty store rather than a broader-based category killer.
Yes, even Sam Walton, chairman of Wal-Mart, sees category killers as a competitive force to be reckoned with.
A category killer -- the first category killer -- is near death.
Once, specialty chain retailers -- Toys "R" Us was the first category killer ever -- were thought to be ultimate survivors in the great retail shootout.
An executive form a major category killer, noted, "We're always working with our core vendors to try new things" to trade up he consumers.
A category killer gives you the best value, the biggest selection and best quality in one place.
NEW YORK -- The category killer blitzkrieg that has driven most department stores away from consumer electronics will not sweep through the rest of their home products categories any time soon.
As one category killer executive said, the movement is inevitable.
With the power of this category killer name, we are instantly the most credible online website for purchasing chocolate", said Andrew Miller, Co-Founder/President of Deal Jam LLC.
Any brand which opens up a new distribution opens up the passage for other brands to quickly follow through," said Steve Silverstein, executive vice president and general merchandise manager at Linens 'n Things, a 170-unit category killer.
Category Killer, page 29: Will Sony's new PSP handheld become the iPod of gaming?
Flatware is more important to the category killer -- you see at least twice as much space devoted to it, maybe 12 feet of shelving space back-to-back, plus endcaps," Forster said.