Credo

Credo

A Latin word which means "a set of fundamental beliefs or a guiding principle.” For a company, a credo is like a mission statement.

Notes:

For example, Sam Walton, founder of Wal-Mart, established the "Three Basic Beliefs” as his company's credo. These are:

- Respect for the Individual
- Service to our Customers
- Strive for Excellence

See also: Business Model, Corporation, Enduring Purpose