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CNN Effect |
Also found in: Wikipedia | 0.54 sec. |
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CNN Effect A theory stating that the market suffers during intense news coverage of a major event because persons stay home and watch the coverage, rather than go out and buy goods and services. This is a controversial theory and little evidence documents it. However, its effect, if any, would likely impact services more negatively than goods. For example, watching a natural disaster on television may prevent one from going to the cinema and watching a film about a natural disaster. It will not, however, prevent one from buying groceries. More generally, the CNN effect refers to the idea that 24-hour cable news has given the public the impression — but not necessarily a correct one — that it is more engaged with current events. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| It follows from the above that the argument that television pictures set the public's agenda and policy mood - the so-called CNN effect - is hard to credit. |
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