Buyer's Remorse

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Buyer's Remorse

Regret a buyer may feel, especially after making a major purchase. The buyer may feel like he/she was pressured, spent too much, and/or purchased an inferior product. Some laws or policies may allow a buyer to return a product within a certain number of days and to receive a refund, but usually there is very little one can do about buyer's remorse.
References in periodicals archive ?
Buyer remorse is quite common, but dissatisfaction problems resulting from buyer's remorse usually can be corrected by a visit by the salesperson.
If it works," said Greenwald, "It could significantly reduce buyer remorse and tech support costs.