Trade Advertising

(redirected from Business-to-Business Advertising)

Trade Advertising

Advertising aimed at a business and designed to entice it to purchase a product to sell to its customers, or at least to recommends it to its customers. Trade advertising is directed at stockbrokers, wholesalers and others who are not intended to be the end user of a product. It is also called business-to-business advertising.
References in periodicals archive ?
This is a perfect business-to-business advertising opportunity for companies that want to reach influencers in the financial markets.
As Downtown leasing activity by media companies continues unabated, gyro, a global business-to-business advertising agency, is relocating to Lower Manhattan and expanding its office space by nearly double its current size.
He also led business-to-business advertising for American Express, and has worked at a variety of advertising agencies managing a broad range of blue chip global accounts and brands.
As a result, GMG recently added 18 new products to its 2013 product line, and announced it will launch its first-ever consumer and business-to-business advertising program.
Curtis Rogers was co-founder, President/Chief Executive Officer of Rogers and Associates Advertising, a recruitment and business-to-business advertising agency with 10 offices in major U.
The highly consultative approach that Eric and his team take to helping clients understand the physician marketplace and to making smart marketing investments helps Physicians Practice maintain its position as the largest recipient of business-to-business advertising year-after-year," Karpay explained.
The Journal especially has suffered in recent years, first from the loss of huge amounts of technology advertising when the dotcom bubble burst and since then from the increasing migration of business-to-business advertising from the Journal to the Internet.
Prior to joining Vecoplan, James owned and operated The James Group, a business-to-business advertising agency that specialized in industrial marketing.
Prior to joining the Vecoplan staff, James owned and operated The James Group, a business-to-business advertising agency that specialized in industrial marketing.
There is only one reason why these products have become established over many years: they are number one choice for businesses wanting considered news and views, to sell to their customers, or for business-to-business advertising.
Ponzi, who had just failed to launch a business-to-business advertising guide, saw the International Reply Coupon as an ingenious way to take advantage of Europe's post-war chaos.
Dow Jones did say that business-to-business advertising remains "volatile" and that the technology ad category is "depressed.
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