Trade Name

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Trade Name

1. The name used by a business, even if that is not its legal name. For example, the trade name for Investment Corporation may be InvestCorp. The trade name sometimes has no relation to the company's actual name.

2. See: Brand Name.
References in periodicals archive ?
The new service costs $59 for fictitious business name registration, or $75 for registration and publication, plus county agency filing fees.
You cannot register a business name that is identical or too similar to a business name registered to another Australian business or company.
Visit the ASIC External link website for more information on business names.
Your brand begins with a memorable business name, a catchy slogan and an attractive logo, all designed together to create your business identity.
Petal Pushers, of Gateshead, won the regional category in a national search by Yellow Pages to find Britain's Best Business Name.
Prepare for the future and register your business name even if a Website isn't currently in the works.
Under the new system, the cost to register a business name nationally for three years has been cut significantly to $70, compared to over $1,000 under the previous system of registering a name in all eight states and territories.
The Business Name Search tool is part of a larger effort by EZOnlineFiling.
inform of acquiring shares in the company under the business name "Tres" Sp.
Brown said even if you don't own the trademark, but you have a "weil-established" business name, "you still may win, but it's a more complicated issue.
You can build the entire case history of a business, including the business name and address, bankruptcy history, lawsuits and corporate status.
A very small business or a sole proprietorship should be proactive about loosening the ties between an individual's name and the business name.

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