Business Reply Mail

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Business Reply Mail

In marketing, a preaddressed card or letter included in a piece of mail allowing the receiver to reply to the sender without charge. This is used for mail sent to a large number of people and/or organizations. Business reply mail may be inside a periodical, for example, and it may allow the receiver to submit his/her subscription renewal without a stamp. A mailer pays the U.S. Postal Service a flat, annual fee to be able to use business reply mail.

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