Business Reply Envelope


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Business Reply Envelope

In marketing, a preaddressed envelope included in a piece of mail allowing the receiver to reply to the sender without charge. This is used for mail sent to a large number of people and/or organizations. For example, an envelope may be sent along with a letter promoting a political candidate, and it may allow the receiver to submit a contribution without a stamp. A mailer pays the U.S. Postal Service a flat, annual fee to be able to use business reply envelopes.
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Some mailers have innovated further by inserting planting seeds and business reply envelopes behind the double postcard in the acetate pocket.
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