Business Reply Card


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Related to Business Reply Card: Business Reply Envelope

Business Reply Card

In marketing, a small, preaddressed card included in a piece of mail allowing the receiver to reply to the sender without charge. This is used for mail sent to a large number of people and/or organizations. A card may be inside a periodical, for example, and it may allow the receiver to submit his/her subscription renewal without a stamp. A mailer pays the U.S. Postal Service a flat, annual fee to be able to use business reply cards.
References in periodicals archive ?
We were surprised at the high percentage of completed responses that we received in response to our business reply cards that were supplied with our public awareness package mailings.
Therefore, you'll see cost efficiencies because of printing higher quantities (print subscription business reply cards that will work for a year) and then having them blown into your publication.
1) Have the return postage prepaid on your Business Reply Cards.
Typically, cards are designed as either business reply cards or with phone and fax information for the order These cards most likely will be flipped through, so keep the headline powerful and graphics simple.
Interestingly, more of the ads have bind-in Business Reply Cards than coupons; a BRC can increase response by as much as 600 percent.
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