Bureau of Advertising


Also found in: Acronyms.

Bureau of Advertising

An organization that promotes the American newspaper industry to advertisers. It attempts to encourage advertisers to buy space in newspapers and thereby keep the industry profitable. It provides potential advertisers and advertising agencies with information on local markets, paper circulation and other data. It is a non-profit organization and is a division of the American Newspaper Publishers Association.
References in periodicals archive ?
4 billion from two years earlier, according to the Television Bureau of Advertising.
Board of Directors and immediate past Chair of the Television Bureau of Advertising (TVB) Board of Directors.
Kelly is a member of the Television Bureau of Advertising (TVB), Interactive Advertising Bureau (IAB) and several other industry associations, and has authored several articles on sales and leadership development in a number of industry publications.
CRE members represent advertising agencies, media-buying firms, media companies, advertisers and industry organizations including ABC, AMC Networks, CBS, Comcast, Cox, Discovery, Disney, ESPN, GroupM, Horizon Media, Hulu LLC, Kimberly-Clark, LIN Media, Magna Global, the Media Rating Council, Media Storm, the National Association of Broadcasters, NBC Universal, News Corporation, Nielsen, Omnicom, Palisades Media Group, Raycom Media, Scripps Networks Interactive, Starcom MediaVest, the Syndicated Network Television Association, TargetCast tcm, the Television Bureau of Advertising, Time Warner, Tribune Co.
More recent interim figures released by the Television Bureau of Advertising reported total TV ad revenues for 1993 up 4 per cent to $23.
Case & Company, Management Consultants Bureau of Advertising, Color in Newspaper Advertising Maritz Motivation, Inc.
He has held board of director positions with numerous associations, including the New York, California, Illinois and Missouri Broadcaster Associations, Television Bureau of Advertising, NBC Sales and Marketing Committee, St.
She currently serves as a member of the Board of Directors of the Television Bureau of Advertising, the International Radio and Television Society (IRTS) and the Media Ratings Council.
21, 2013 /PRNewswire/ -- Hearst Television is voicing support for the finding of the Television Bureau of Advertising (TVB) that Live Plus Same Day ("Live+SD") ratings represent the closest approximation in local TV measurement to the C3 ratings used for network advertising.
The initiative is an outgrowth of the Ad Council's six-year "Project Roadblock" partnership with the Television Bureau of Advertising and was announced at a special OMVC breakfast here at the National Association of Broadcasters Show.
CRE members represent advertising agencies, media-buying firms, media companies, advertisers and industry organizations including ABC, AMC Networks, CBS, Comcast, Cox, Discovery, Disney, GroupM, Horizon Media, Hulu LLC, Kimberly-Clark, LIN Media, Magna Global, the Media Rating Council, Media Storm, the National Association of Broadcasters, NBC Universal, News Corporation, Nielsen, Nomura Securities, Omnicom, Raycom Media, Scripps Networks Interactive, Starcom MediaVest, the Syndicated Network Television Association, TargetCast tcm, the Television Bureau of Advertising, Time Warner, Tribune Co.
He currently serves on the boards of Newspaper Association of America (NAA), CBS Television Affiliates Board (Vice Chair), BMI, Television Operators Caucus, Television Bureau of Advertising, National Association of Broadcasters and the Broadcasters Foundation.
Full browser ?