Bundling


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Bundling

1. The practice of selling multiple products as if they were one. For example, all seven books in the Harry Potter series may be bundled and sold as a box set.

2. The practice of compiling a number of financial products and selling them as securities. Mortgages are frequently bundled as mortgage-backed securities.
References in periodicals archive ?
Figure 1 depicts the sales pattern generated under a premium bundling strategy.
It's important," he added, "to remember that bundling means setting a specific price--not offering a discount on one service if you take another.
The second element is designed to monitor the status of agency efforts through timely and accurate reporting of contract bundling by members of the president's management council--deputy secretaries and administrators from the 26 major executive branch departments and agencies.
However, these conservative and controlling aspects of bundling are not a twentieth-century innovation.
The roles of service bundling in corporate strategy
The survey also found that consumers still prefer easy-to-understand service bundling and shy away from complex converged wireless/wireline services.
Bundling Strategies in the US Residential Market" (#IN0502204IA), includes results of consumer primary research to identify the demand for bundled service offerings and potential means of making such services more competitive.
We feel that forming a strategic Reseller relationship with Amino and bundling our iWave Interactive product offering for consumers of internet service providers will play an integral role in our entire home media and content anywhere strategy," said Anthony Alda, Chairman and Co-founder for NS8.
Despite all the talk about convergence of networks and devices, bundling multiple telecommunication services is an effective way of competing with new market entrants by offering discounts without having to make any major capital expenditures.
Bundling Strategies in the US Residential Market" (#IN0401745IA), examines provider strategy, as well as consumer demand, for bundled services.
LOS ANGELES -- Graphics Card Manufacturer Bundling "Deus Ex," "Hitman 2," and "Tomb Raider" with Diamond Viper and Stealth Graphics Cards
The number of long distance telephone customers opting to bundle their telecommunications products with one provider continues to rise significantly, with more than one-half of households now bundling services, according to the J.