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Bulk Mail

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Bulk Mail
The dissemination of mail to a large number of people. For example, a supermarket may send bulk mail containing coupons and other discounts. Bulk mail may be solicited or unsolicited, and its use is a common tactic in marketing. Bulk mail is entitled to reduced postage from the U.S. Postal Service.
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These can really ruin your marketing exercise so take the time to understand them and figure out how they work so that your bulk mails at least have a fighting chance when they do reach a recipient?
Email Open Rates Tips on How to Gain Customer Interest by Jennifer Perez / Advertising, marketing, public relations community
And these bulk mail companies can even offer you these names in a CD at your doorstep.
Ezine Marketing Please, Please Refrain from Buying Bulk Mails by Nicholas Tan / Internet and Businesses Online community
But many of those customers may feel they have been spammed since they never expressed consent to receive bulk mail.
When is spam not really "spam?" by Martin Lee, software engineer, MessageLabs / SC Magazine
 
 
 
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