book building(redirected from Building a Book)
The process of canvassing potential investors for interest in a new issue of a security, especially before the SEC has approved the issue. Building a book allows a syndicate to have a rough idea of the demand for the new issue, which may affect its price when it is actually issued. See also: Overbooked, Underbooked, Fully booked.
Solicitation of tentative interest from likely institutional and individual investors by the investment banking syndicate of a new security issue before the offering has been approved by the Securities and Exchange Commission.