Often, it can be a way of drawing users to a web-site that would otherwise have little to offer besides brochureware
, so it has a strong marketing value as well.
Business site -- beyond brochureware
and transaction capabilities -- with post-transaction content such as client stock portfolio reports, client statements and performance metrics, for the purpose of creating a more loyal customer base.
MediPrise is a business platform created specifically to enable the branding, messaging, and customer service applications that an enterprise will require of a maturing Web initiative -- one that goes beyond static content -- electronic brochureware
-- to interactive applications with real-time data presentation and analysis.
Learn how BellSouth's Web site has evolved from brochureware
to online ordering, bill preview and payment.
The result is a move away from the static, brochureware
sites of yesteryear towards second-generation sites that truly maximize the Internet's interactive potential as a marketing medium.
Web Sites 101--An analysis of requirements for brochureware
, Web sites for marketing, Web sites for efficiency and Web sites for commerce.
Our partners realize the importance of moving from brochureware
to giving entrepreneurs substance," said Scott Gordon, Senior Vice President - Banking and Financial Services for Integra Information.
As more companies venture into e-commerce and e-business so too is the Internet moving away from its initial brochureware
phase," explains Presence Online Director Tim Birdsall.