Brochureware


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Brochureware

A website that rarely updates the information contained on it. For example, it may contain basic information on a company and include contact details. Small businesses may use brochureware if they want to have a web presence but do not offer products online.
References in periodicals archive ?
Often, it can be a way of drawing users to a web-site that would otherwise have little to offer besides brochureware, so it has a strong marketing value as well.
Business site -- beyond brochureware and transaction capabilities -- with post-transaction content such as client stock portfolio reports, client statements and performance metrics, for the purpose of creating a more loyal customer base.
MediPrise is a business platform created specifically to enable the branding, messaging, and customer service applications that an enterprise will require of a maturing Web initiative -- one that goes beyond static content -- electronic brochureware -- to interactive applications with real-time data presentation and analysis.
Learn how BellSouth's Web site has evolved from brochureware to online ordering, bill preview and payment.
The result is a move away from the static, brochureware sites of yesteryear towards second-generation sites that truly maximize the Internet's interactive potential as a marketing medium.
Web Sites 101--An analysis of requirements for brochureware, Web sites for marketing, Web sites for efficiency and Web sites for commerce.
Our partners realize the importance of moving from brochureware to giving entrepreneurs substance," said Scott Gordon, Senior Vice President - Banking and Financial Services for Integra Information.
As more companies venture into e-commerce and e-business so too is the Internet moving away from its initial brochureware phase," explains Presence Online Director Tim Birdsall.