Block Programming

(redirected from Broadcast Block)

Block Programming

In radio and television broadcasting, the practice of airing similar shows for a two to four hour span of time. Block programming is intended to appeal to the same demographic so the audience remains relatively constant for the block programming period. This gives advertisers a long space of time in which to target their products to their most likely customers. It is also called a broadcast block.
References in periodicals archive ?
Wax leads NBC's newly rebranded Saturday morning preschool broadcast block.
Beginning September 2002, 4Kids Entertainment will provide all programming content for Fox's Saturday morning broadcast block, which commences at 8am ET/PT (7am CT).
In addition to the launch of Vme Kids , Vme continues to offer the only daily broadcast block of kids programming on its main network.
Disney has already branded broadcast blocks and 14 Disney Channel premium services around the world.
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