Bricks-and-Clicks

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Bricks-and-Clicks

A company with a physical presence in the real world as well as online. Example of brick and click companies are retail book sellers with a physical store and a website from which one may order books. A brick and click company attempts to combine the flexibility of a purely online company with the personal service available from a brick and mortar company.
References in periodicals archive ?
Retailing on the Internet, bricks and clicks strategies, including major online retailers such as Amazon.
This promotion is an example of how bricks and clicks can work together to benefit the consumer," stated dSports.
Cleveland stated, "Our name change simply reflects the strong tie between our bricks and clicks sides, and the wide variety of our products and services.