Bricks-and-Clicks

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Bricks-and-Clicks

A company with a physical presence in the real world as well as online. Example of brick and click companies are retail book sellers with a physical store and a website from which one may order books. A brick and click company attempts to combine the flexibility of a purely online company with the personal service available from a brick and mortar company.
References in periodicals archive ?
Nasdaq:SEEC) will host an event for Southwestern Pennsylvania companies entitled, "E-Business History in the Making: Brick-and-Click Companies in the New Economy," at the Senator John Heinz Pittsburgh Regional History Center on Thurs.
This is yet another reason why hybrid businesses that combine brick-and-mortar as well as Internet CRM practices in a brick-and-click environment will thrive over the next three to five years.