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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
The firm appointed Christopher Garrett, CFA, as CEO of Brandes Investment Partners (Asia) Pte.
After returning home, Brandes did a two-year course in economy at hotel school before moving into F&B, quickly working his way up to his goal of being an F&B manager, at the Reid's Palace Madeira in Portugal.
To organize his entries, Brandes relies upon the Soho formula that Durkan used, which separates items by type of publication into sections, with each section organized internally by chronology.
Brandes said Charter wants to improve the center before seeking tenants for White City's other vacant spaces.
They'll say, `Oh, yeah, she had those headaches,''' says Brandes.
I feel women have really come into their own in traveling," the 59-year-old Brandes said.
Straight away, Brandes replied: "Because every time I sleep with your wife she gives me a biscuit.
Meiwes said Brandes wanted to be stabbed to death after drinking a bottle of cold medicine to lose consciousness.
Brandes travelled to Meiwes' home near the city of Kassel in central Germany in 2001.
Brandes joined the regional commercial litigation practice group and practices in the areas of petroleum marketing and commercial litigation.
It might seem a blasphemous leap from The Passion to the case of Armin Meiwes and Bernd Brandes, but it is not; the German cannibalism case represents the triumph of a worldview Jesus died to oppose.
The combined results are likely to push topiramate closer to Food and Drug Administration approval for use against migraines, says neurologist Jan Lewis Brandes of Vanderbilt University School of Medicine in Nashville and the research clinic Nashville Neuroscience Group.