Brand (redirected from brander)

Brand

A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market.

Notes:

Once a brand has created positive sentiment amongst the target audience, the firm is said to have built brand equity. Some examples of firms with brand equity--possessing very recognizable brands of products--are Microsoft, Coca-Cola, Ferrari, Sony, The Gap, and Nokia.

Legal protection given to a brand name is called a trademark.

See also: Brand Equity, Equity, Intangible Asset, Tangible Asset, Trademark