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Brand

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.

brand

a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.

brand

the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
Van den Brande, who was accompanied by the chairs of the CoR's political groups, visited the old town with Mavrou who invited him to Cyprus following Van den Brande's proposal last year to name the CoR's meeting place in Brussels "Open Ledra Street".
DALLAS -- The premier downtown Dallas venue for ultra-hip event-themed nightlife, AMPM, is kicking off the Labor Day weekend with a bash hosted by special guest Brande Roderick, former Playboy Playmate of the Year and star of The Celebrity Apprentice.
We were playing really lazy at the beginning, but our adrenaline kicked in and we were able to pick it up," said Van Brande, who gave the Panthers an 8-7 lead with 2:13 remaining in the second overtime.
Brande Flamez will be honored at this year's conference for her work in the counseling profession.
A couple of plays she's very good and a couple of plays she's not as good as we would like her to be, but she's been getting better every time she's out there,'' said Brande, whose team suffered a four-game loss to Loyola Marymount on Sept.
HE used to be the king of the playboys, enjoying a blissful life with his live-in playmates Brande, Mandy and Sandy.
Expected Guests at Dennis Rodman's Birthday Bash Include: Dennis Rodman, Penny Marshall, Lara Flynn Boyle, Carmen Electra, Dave Navarro, Enrique Iglasias, Nick Carter, Traci Bingham, Brande Roderick, Krista Allen, Jeremy Piven, Corbin Bernsen, Orlando Jones, Taryn Manning, Summer Altice, Rachel Miner (Heaven), Dominic Monaghan (Lord Of The Rings), NFL Great Eric Dickerson, Sala Baker (LOTR), Ryan Starr (American Idol), Celebrity designer Christian Audigier of Von Dutch, Celebrity designer "T" of "Joey & T", and many more celebrities.
Produced by America's Next Top Model director Claudia Frank and hosted by The Celebrity Apprentice 2 contender and 2001 Playmate of the Year Brande Roderick, teams were charged with one sexy photo shoot assignment in each of the series' ten episodes and critiqued by a panel of judges comprised of celebrities, Playboy Playmates and photographers.
But the eclectic crowd, which also included TV host Courtney Hansen, Sean Young and Playmate Brande Roderick, showed up Saturday night to honor George Barris, the famed ``King of Kustomizers'' for Hollywood, who received the Life Achievement Award from the Friars of Beverly Hills at a celebrity fundraiser dinner gala.
After visiting the Playboy mansion in Chicago and taking Miss April, Brande Roderick, away from there to holiday in Mexico, it is safe to assume that some things have changed.
CARUSO, producers MARK CANTON and BERNIE GOLDMANN, screenwriter JON BOKENKAMP, and novelist MICHAEL PYE along with celebrity guests including: DAVID ARQUETTE, ANTONIO BANDERAS, FRANK DARABONT, ADRIENNE FRANTZ, MELANIE GRIFFITH, DJIMON HOUNSON, JASON ISAACS, ALEXANDRA KERRY, ANDREW NICCOL, JARED PADALECKI, MELISSA RIVERS, KATHLEEN ROBERTSON, BRANDE RODERICK, BRAD ROWE, HENRY SIMMONS, RILEY SMITH, OLIVER STONE and SEAN PATRICK THOMAS.
The award ceremony, which was held in the European Parliament, was also attended by Sylvie Guillaume, Vice-President of the European Parliament, and by Luc van der Brande, Vice-President of the CoR and special adviser to Jean-Claude Juncker, President of the European Commission.