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Brand
(redirected from Brand recognition)

   Also found in: Medical, Legal, Wikipedia, Hutchinson 0.01 sec.
Brand
Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


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In her new position, Redd will be responsible for the solicitation of new development, project management, director of daily operations and brand recognition.
Mosinee, Wisconsin, USA has changed its name to Wausau Paper as part of a larger initiative to create unified brand recognition across its three business segments.
It's a name devoid of dot-coin connotations, but also the brand recognition that the search engine spent years developing -- a recognition that is expected to result in the first-ever profitable quarter to be announced later this month.
 
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