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Brand |
Also found in: Medical, Legal, Wikipedia, Hutchinson | 0.01 sec. |
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Brand Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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The objective to building brand recognition include: In addition to having positive ramifications within the culture at large, brand recognition pays off where it really counts ? It is an attempt to leverage corporate brand equity to create product brand recognition. |
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