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Brand |
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Brand Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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The writers--two serious, bespectacled gentlemen sporting distinguished facial hair--tell us that there are so many brand names in America that our landscape is actually . Though neither side would discuss the terms of the arrangement, he pointed to Cherokee's past success in leveraging brand names as an indicator of what it could bring. To confront the generic onslaught, brand names are slashing prices by as much as 20% and targeting white box companies' favorite clients: small businesses and individual consumers, says Dataquest analyst Luis Anavitarte. |
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