Such groups could evaluate potential brand names
against the six criteria, as well as evaluate other brand aspects such as packaging, packaging colors and more.
Successful brand names
should be unique or distinct in terms of sound, pronunciation, spelling and meaning.
Loyalty to brand name
products can vary by demographic group as well as by category.
is developing a two-pronged strategy for its LED luminaire business, including contract manufacturing operation and brand name
operation, the firm's spokesman B.
There are, for example, several pages in which the authors discuss the perils of transporting brand names
across linguistic boundaries, pointing out how Volkswagen's Vento means "fart" in Italian, how Estee Lauder's Country Mist makeup means "manure" in German, and how Powergen, the Italian maker of a battery charger, showed its obtuseness when it insisted on dubbing its Web site www.
Within the Life Style data base, there are a number of questions that tap into the issue of our belief in brand names
Born as sub-contractors to the major manufacturers, white box makers are gaining popularity in their own right thanks to improved products and support services, bargain basement prices that are typically 20% lower than brand names
, and a cheap Third World labor pool.
Based on the research in this area, it appears that alpha-numeric brand names
are more appropriate for some types of products.