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Brand |
Also found in: Medical, Legal, Wikipedia, Hutchinson | 0.06 sec. |
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Brand Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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A[micro] Karl Speak is a consultant who delivers powerful insight and pragmatic advice on brand management issues. Poor capacity utilization, cost headwinds with raw material price volatility, pension and health care expense increase, brand management issues, and distribution channel management problems have all figured into these operating difficulties. Steve's vast experience with global marketing challenges, product and brand management issues, makes him an outstanding addition to Furon's market focused organization. |
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