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Brand |
Also found in: Medical, Legal, Wikipedia, Hutchinson | 0.01 sec. |
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Brand Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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``We do not want our brands or brand imagery depicted in movies and television shows. Instead of exploding the symbolic power of brand imagery, Lasn hopes to substitute the "nuclear glow" of his own anti-logo, but this "glow," he For marketers who believe that rational benefits and brand imagery are the only basis for powerful sales messages, the notion of playing to psychological needs is clearly a ground-breaking concept. |
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