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Brand
(redirected from Brand identity)

   Also found in: Medical, Legal, Wikipedia, Hutchinson 0.03 sec.
Brand
Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


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Silverscape, Boston, a leading marketing strategy, technology, and design firm recently designed and deployed the website and brand identity of ARGI (formerly known as Automated Resources Group International), the leading subscription and membership customer management solutions provider.
With these measures to reinforce the visibility and message of its corporate brand, Toshiba aims to clarify brand identity and promote further understanding of the Company's management style among stakeholders and society at large, promoting Toshiba as a "lively, reliable and visionary" corporate brand.
With this new brand identity comes two new sub-brands: Ag & Business and Land & Home.
 
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