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Brand Equity |
Also found in: Wikipedia, Hutchinson | 0.01 sec. |
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Brand Equity An intangible value-added aspect of particular goods otherwise not considered unique. Notes: Brand Equity is created through aggressive mass marketing campaigns. Good examples are companies like Nike and Coca Cola whose corporate logos earn worldwide recognition.See also: Intangible Asset, Tangible Asset |
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? Mentioned in | ? References in periodicals archive | |
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Our new name, Land O'Lakes Purina Feed, leverages our existing brand equity and honors the heritage of our two leading brands," said Robert M. A final two value sources, brand equity and capabilities, are our vote for where the forces of managed care will converge with the focus of strategic positioning in future years. The most highly rated criterion for Rubbermaid was brand equity. |
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Brand Equity
