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Brand Equity |
Also found in: Wikipedia, Hutchinson | 0.04 sec. |
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Brand Equity The value of brand recognition. Brand equity increases the value of an otherwise indistinguishable product. For example, consider two soft drinks that taste exactly the same. If one has a great deal of brand recognition, and the other does not, consumers will be more likely to buy the one they recognize. This increases the value of the drink with brand recognition in the minds of consumers. Brand equity is difficult to measure (as are all intangible assets), but is important in determining the value of a good or the company that produces that good. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| Our new name, Land O'Lakes Purina Feed, leverages our existing brand equity and honors the heritage of our two leading brands," said Robert M. A final two value sources, brand equity and capabilities, are our vote for where the forces of managed care will converge with the focus of strategic positioning in future years. The most highly rated criterion for Rubbermaid was brand equity. |
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