brand preference

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Brand Preference

The extent to which a consumer makes purchasing decisions based on a brand name rather than the quality of a product or the price. Brand names include logos, catchphrases, symbols or even the name of the company itself. Most marketing campaigns are designed to convince consumers that a brand's product is superior, whether or not it actually is. For this reason, brand name products are often more expensive.

brand preference

the selection of a particular BRAND over other brands by a consumer. See BRAND LOYALTY.
References in periodicals archive ?
Southeast Asia Low Voltage Electrical Equipment Brand Preferences
com), Southeast Asia Low Voltage Electrical Equipment Brand Preferences , analyses customers' brand preferences for LV power products through a detailed retailer and system integrator survey.
Each website will be powered by a fully customised iSeatz solution and will be designed to meet the demographics and brand preferences of each carrier's customers.
It shows consumers' brand preferences when there are no promotions to influence them," said Medder.
According to a new report from The NPD Group, all women of color do not behave similarly when it comes to buying beauty products--with category usage and brand preferences varying widely across ethnic groups.
The fast-food industry is working hard to establish brand preferences in these school children so they will become full time loyal customers when they get older.
But alas, the survey did not probe their brand preferences.
The report looks at student and teacher access, current and projected expenditures, wireless LAN platform choices, wireless device brand preferences, types of purchases and preferred software applications.
The intention is for carriers and portals to apply their business listings, landmarks and brand preferences to the Location Engine to give their content a geographic context.
s most striking claim was that the Joe Camel campaign had caused a huge shift in brand preferences.
What are smartphone brand preferences among ethnic youth in the US and UK?
The study revealed that girls start to build brand preferences at an early age.