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Brand Manager
(redirected from Brand Managers)

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Brand Manager
A marketer who takes steps to build brand awareness and eventually brand equity for its products. Brand managers market strategies to differentiate products through logos, catchphrases, symbols or even the name of the company itself, rather than through differences in quality or price. Brand management can increase the revenue potential for a product, and can ultimately increase the value of the company itself.


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Brand managers are ones who constantly strive to create a recognizable product image.
92 per-cent of brand managers spend between one and three hours a day on these inward-focused activities including reporting, chasing colleagues for information and dealing with missed deadlines--a worrying trend given the current economic climate and tough retail trading conditions--when an outward looking and proactive approach is essential for success.
The study results are interesting in that they, among other things, provide some insight into what brand managers are thinking, and what tactics they believe offer the biggest bang for the buck," says Michael White, PharmaKinnex CEO.
 
 
 
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