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Brand Manager

   Also found in: Wikipedia 0.01 sec.
Brand Manager
A marketer who takes steps to build brand awareness and eventually brand equity for its products. Brand managers market strategies to differentiate products through logos, catchphrases, symbols or even the name of the company itself, rather than through differences in quality or price. Brand management can increase the revenue potential for a product, and can ultimately increase the value of the company itself.


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Hadjidinev was formerly part of Danone Romania team where he was brand manager for South East Europe and marketing manager.
A brand manager is responsible for figuring out how to create a personality for a particular product or service that will convey the purpose of the product while also being unique and inspiring every time.
92 per-cent of brand managers spend between one and three hours a day on these inward-focused activities including reporting, chasing colleagues for information and dealing with missed deadlines--a worrying trend given the current economic climate and tough retail trading conditions--when an outward looking and proactive approach is essential for success.
 
 
 
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