Brand Leader


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Brand Leader

The products in a certain sector of the economy that sell the most relative to competing products. For example, Pepsi and Coca-Cola are considered brand leaders among soft drink products because nearly all such products in the United States are produced by one or the other. Brand leaders generally have developed a great deal of brand loyalty from their customers.
References in periodicals archive ?
Jim Petrus has returned to Starwood to take on the role of global brand leader, St.
Eva Ziegler is to be the new global brand leader for W Hotels Worldwide, as per an announcement made by Starwood.
We believe there is no brand leader in wellness juices and anticipate this new range will position Minute Maid as being the brand leader within this," she said.
a leading provider of digital imaging solutions, today announced that the Company is the number-one brand leader in the overall copier market in the U.
It's in the realm of a brand leader to have a second size.
and the 24th time in the last 25 years that Canon has been the number-one overall brand leader in the black-and-white copier market.
added, "I am very pleased to be appointed President and CEO of InteliCoat, which is a brand leader in coated specialty substrates for the imaging and technology industry.
SALT LAKE CITY -- Sportline, the brand leader in personal fitness monitoring, is pleased to announce that the revolutionary HydraCoach([R]) interactive water bottle is now hitting retail stores and available for purchase.
Sportline, the brand leader in personal fitness monitoring, is pleased to announce that world-famous trainer and fitness expert, Bob Greene, has endorsed the company's pedometers as a key component to improving health in his new best-selling book, The Best Life Diet[TM].
As the undisputed brand leader in aftermarket in-dash navigation systems with more than 60 percent market share in the United States, Pioneer hit a home run with its first factory-installed system designed for a specific North American vehicle.
These brand leaders received high marks on most, if not all, of the top attributes among fierce competition in their category.