7]: There is a significant relationship between brand image and perceived quality.
The highest correlation is seen between the perceived quality and brand image, while the lowest correlation is seen between brand loyalty and brand awareness.
A positive relationship was found between restaurant brand awareness and brand image.
This view of brand image is similar to the definitions of Aaker (1991) who stated that a brand image is a set of associations, usually organized in some meaningful way.
Implicit in all the above definitions is that brand image is a consumer-constructed notion of the brand.
Gardner and Ricciuti are available for presentations on "Truth in Advertising," "How to Build a Better Brand Image
," or related topics.
The American Cancer Society stood out with the strongest brand image
due in large part to its standing as the single most relevant nonprofit organization among consumers.
As auto manufacturers continue to rely significantly on new models, they need to understand that they will not be able to win customers over with great design alone if their brand image cannot support it.
Although Mercedes Benz and Lexus spent significantly less in advertising - $145 million and $257 million respectively - they rated the highest in overall brand image, showing that they clearly connect well with their target audience.
MediaBin automation enables corporations, Web firms and dot-coms to produce high volumes of brand images
, product photographs and logos just-in-time and fit-for-use.
LOAD Media Network delivers video files straight to a user's computer, preserving the quality of the advertisers' brand image
regardless of the end user's connection speed.
MediaBin enables Ford to automate the production of brand images
for much faster Web and brochure updates, making them immediately available to support faster time-to-market for our Ford Division campaigns," said Jan Klug, marketing communications manager for the Ford Division of Ford Motor Company.