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Brand |
Also found in: Medical, Legal, Wikipedia, Hutchinson | 0.06 sec. |
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Brand A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market. Notes: Once a brand has created positive sentiment amongst the target audience, the firm is said to have built brand equity. Some examples of firms with brand equity--possessing very recognizable brands of products--are Microsoft, Coca-Cola, Ferrari, Sony, The Gap, and Nokia. Legal protection given to a brand name is called a trademark. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Mazda continues to focus on strengthening its brand image and the further development of its sales network in Europe as key elements of the Mazda Momentum mid-term management plan. The Future brand image campaign that began in 2005 was designed to build the business and grow the New Holland brand, providing robust support to dealers across the country with a bold national campaign that signaled a dramatic departure from tradition. NAI Global found the answer via a customized solution encompassing products and services available through GBC Brand Image Solutions[TM]. |
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Brand Image
