Printer Friendly
The Free Dictionary
1,081,553,506 visitors served.
?
Dictionary/
thesaurus
Medical
dictionary
Legal
dictionary
Financial
dictionary
Acronyms
 
Idioms
Encyclopedia
Wikipedia
encyclopedia
?

Brand
(redirected from Brand Image)

   Also found in: Medical, Legal, Wikipedia, Hutchinson 0.06 sec.
Brand
A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market.

Notes:
Once a brand has created positive sentiment amongst the target audience, the firm is said to have built brand equity. Some examples of firms with brand equity--possessing very recognizable brands of products--are Microsoft, Coca-Cola, Ferrari, Sony, The Gap, and Nokia.

Legal protection given to a brand name is called a trademark.



How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content.
?Page tools
Printer friendly
Cite / link
Email
Feedback
Add definition
? Mentioned in ? References in periodicals archive
 
Mazda continues to focus on strengthening its brand image and the further development of its sales network in Europe as key elements of the Mazda Momentum mid-term management plan.
The Future brand image campaign that began in 2005 was designed to build the business and grow the New Holland brand, providing robust support to dealers across the country with a bold national campaign that signaled a dramatic departure from tradition.
NAI Global found the answer via a customized solution encompassing products and services available through GBC Brand Image Solutions[TM].
 
Financial browser? ? Full browser
 
 
Financial Dictionary
?

Disclaimer | Privacy policy | Feedback | Copyright © 2008 Farlex, Inc.
All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional.. Terms of Use.