Brand Franchise

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Brand Franchise

An agreement between a wholesaler or retailer and the holder of a brand for the distributor to use that brand exclusively in an area. That is, the wholesaler or retailer is the only company permitted to sell that brand product within certain boundaries. This helps the wholesaler or retailer boost its sales, because it can tap into customers' brand loyalty.
References in periodicals archive ?
Mumm and Perrier-Jouet are truly global brands and we look forward to working with Seagram to develop further these two strong brand franchises in key markets around the world.
and will join the exceptional financial performance and superior customer service of Newell with the powerful brand franchises and new product development focus of Rubbermaid.
The Land Before Time' series is part of Universal Studios' family of quality children's brand franchises," said Nancy Cushing-Jones, president of publishing rights, Universal Studios Consumer Products Group.
Maisy is a beloved children's character and part of Universal Studios' family of quality children's brand franchises," said Nancy Cushing-Jones, president of publishing rights, Universal Studios Consumer Products Group.
Editor's Note - for the complete text (pdf format) of the ACNielsen Global Services Executive News Report: Global Mega Brand Franchises - Extending Brands Within a Global Marketplace, please visit: http://acnielsen.
At the same time he used his sales and marketing skills to strengthen trade customer partnerships and the company's consumer brand franchises.
Adds Congemi, "Both networks have developed strong brand franchises in their respective regions among financial institutions, merchants, and consumers, and there are a number of ways we can make the most of these strengths.
Sara Lee is an important partner with great brand franchises and we are excited to add them to our growing list of alliances.
ALPO Petfoods -- One of the strongest brand franchises in the U.
We're thrilled to return to the West Coast for what has become one of Esquire's most anticipated and successful brand franchises," notes Kevin O'Malley, VP/publisher, Esquire.
The Kransco businesses will provide Mattel with established brand franchises and a strong market share position in categories of the toy industry where we don't currently compete," John W.