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Brand Franchise

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Brand Franchise
An agreement between a wholesaler or retailer and the holder of a brand for the distributor to use that brand exclusively in an area. That is, the wholesaler or retailer is the only company permitted to sell that brand product within certain boundaries. This helps the wholesaler or retailer boost its sales, because it can tap into customers' brand loyalty.


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Liverpool Volkswagen Van Centre brand manager David Cowan said: "Liverpool has been without a dedicated brand franchise for too long and we are delighted to bring Volkswagen Commercial Vehicles back to the city.
Great opportunity for new owner with experience to purchase a name brand franchise in a great location at a fraction of the typical cost to start this business.
We hoped to prove that in-store sampling has measurable impact on trial, repeat and new buyers at the sampled item level as well as the brand franchise level beyond the day of event.
 
 
 
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