Brand Franchise

Brand Franchise

An agreement between a wholesaler or retailer and the holder of a brand for the distributor to use that brand exclusively in an area. That is, the wholesaler or retailer is the only company permitted to sell that brand product within certain boundaries. This helps the wholesaler or retailer boost its sales, because it can tap into customers' brand loyalty.
References in periodicals archive ?
We hoped to prove that in-store sampling has measurable impact on trial, repeat and new buyers at the sampled item level as well as the brand franchise level beyond the day of event.
Great opportunity for new owner with experience to purchase a name brand franchise in a great location at a fraction of the typical cost to start this business.
It will not be surprising, though, to see Medtronic eventually rename its insulin business something like Medtronic-MiniMed to capitalize on what is a strong brand franchise.
Aloxi is a key brand franchise for MGI PHARMA, and the five additional years of exclusivity granted by the U.
We view Ralph Lauren as a premier global lifestyle brand franchise with the potential for long term market dominance," said DalPan.
The Firm provides growth and expansion capital to companies that possess already developed products and services based upon proven science, with a proprietary position due to intellectual property or a strong brand franchise.
Famous ice cream/bakery brand franchise in an upscale shopping center.
The Dummies brand franchise has expanded with an extensive licensed product line, including DVDs, software, consumer electronics, cooking, cleaning and automotive products, craft and hobby kits, games and more.
Famous for revolutionizing the marketplace with Wrinkle-Free(TM) cotton pants, shorts and shirts, Haggar is now expanding its brand franchise in the boys' market.
Famous for revolutionizing the marketplace with Wrinkle- Free(TM) cotton pants, shorts and shirts, Haggar is now expanding its brand franchise in the boys market.
Famous for revolutionizing the marketplace with Wrinkle-Free(TM) cotton pants, shorts and shirts, Haggar has recently expanded its brand franchise in the boys' market.