aLBG also holds interests in several companies active in the hotel sector, and Kew Green operates 21 hotels across the UK under its brand franchise
Continent Hotels and Resorts Brand Franchise
Great opportunity for new owner with experience to purchase a name brand franchise
in a great location at a fraction of the typical cost to start this business.
We hoped to prove that in-store sampling has measurable impact on trial, repeat and new buyers at the sampled item level as well as the brand franchise
level beyond the day of event.
This new campaign is a natural progression of our successful 'The Best a Man Can Get' campaign,' vice president and brand franchise
leader Peter Clay says.
The raw currency of a brand franchise
is the sum total, at any given time, of every tiny behaviour in which the brand engages.
It will not be surprising, though, to see Medtronic eventually rename its insulin business something like Medtronic-MiniMed to capitalize on what is a strong brand franchise