Brand Franchise

Brand Franchise

An agreement between a wholesaler or retailer and the holder of a brand for the distributor to use that brand exclusively in an area. That is, the wholesaler or retailer is the only company permitted to sell that brand product within certain boundaries. This helps the wholesaler or retailer boost its sales, because it can tap into customers' brand loyalty.
References in periodicals archive ?
aLBG also holds interests in several companies active in the hotel sector, and Kew Green operates 21 hotels across the UK under its brand franchise.
Continent Hotels and Resorts Brand Franchise Systems, Ltd.
Great opportunity for new owner with experience to purchase a name brand franchise in a great location at a fraction of the typical cost to start this business.
We hoped to prove that in-store sampling has measurable impact on trial, repeat and new buyers at the sampled item level as well as the brand franchise level beyond the day of event.
This new campaign is a natural progression of our successful 'The Best a Man Can Get' campaign,' vice president and brand franchise leader Peter Clay says.
The raw currency of a brand franchise is the sum total, at any given time, of every tiny behaviour in which the brand engages.
It will not be surprising, though, to see Medtronic eventually rename its insulin business something like Medtronic-MiniMed to capitalize on what is a strong brand franchise.
The company's "Enfa" family of brands, including Enfamil[R] infant formula, is the world's leading brand franchise in pediatric nutrition.
Aloxi is a key brand franchise for MGI PHARMA, and the five additional years of exclusivity granted by the U.
The Firm provides growth and expansion capital to companies that possess already developed products and services based upon proven science, with a proprietary position due to intellectual property or a strong brand franchise.
The Dummies brand franchise has expanded with an extensive licensed product line, including DVDs, software, consumer electronics, cooking, cleaning and automotive products, craft and hobby kits, games and more.