Printer Friendly
The Free Dictionary
1,016,135,517 visitors served.
?
Dictionary/
thesaurus
Medical
dictionary
Legal
dictionary
Financial
dictionary
Acronyms
 
Idioms
Encyclopedia
Wikipedia
encyclopedia
?

Brand Equity

   Also found in: Wikipedia, Hutchinson 0.04 sec.
Brand Equity
An intangible value-added aspect of particular goods otherwise not considered unique.

Notes:
Brand Equity is created through aggressive mass marketing campaigns. Good examples are companies like Nike and Coca Cola whose corporate logos earn worldwide recognition.
?Page tools
Printer friendly
Cite / link
Email
Feedback
Add definition
? Mentioned in ? References in periodicals archive
 
Our new name, Land O'Lakes Purina Feed, leverages our existing brand equity and honors the heritage of our two leading brands," said Robert M.
Land O'Lakes Inc. announced that Land O'Lakes Farmland Feed LLC, its ... by Agri Marketing
A final two value sources, brand equity and capabilities, are our vote for where the forces of managed care will converge with the focus of strategic positioning in future years.
The sources of value under managed care by Berkowitz, Eric / Physician Executive
The most highly rated criterion for Rubbermaid was brand equity.
Rubbermaid by Rubber World
More results
 
Financial browser? ? Full browser
 
 
Financial Dictionary
?

Disclaimer | Privacy policy | Feedback | Copyright © 2008 Farlex, Inc.
All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a. Terms of Use.