Brand Development


Also found in: Acronyms.

Brand Development

The number of persons per thousand who buy a product. This is used to measure sales or the success of a marketing campaign.
References in periodicals archive ?
Tom Michaelsen, Director of Marketing for Blackheath, emphasizes, "While our Brand Development division will function independently of our sales organization, our access and knowledge of the beverage alcohol industry across key US markets provides us with an unparalleled advantage over any other agency.
Agency services for brand development and brand strategy as well as the communications concept of digitization strategy of the VRR with the following tasks - Development of a brand / logo with a high recognition value as a synonym for the integration of information, sales, value-added services in a digital customer interface (web and app)- Development of a brand strategy,- Development of an integrated and brand-supportive design line for the design of digital user interfaces, and for all media used so far,- Written and graphical representation of the entire brand development and brand strategy in the context of documentation,- Developing a cross-media communication campaign (advertising, dialogue) to introduce the new brand in the customer market.
Hala Badri, Executive Vice President, Brand and Communications, du, stated: "Over the last 5 years we have run a carefully thought-out and managed brand development programme.
Although this topic is so sizable that there s books written by students and specialists to cover the topic, but there s some common practices that most small businesses with lower promotion budgets can apply and set their way towards further brand development.
As President of Brand Development Associates International, Brenda now travels the world speaking, training, and coaching individuals and corporations to greater success through creative yet practical brand development.
When he arrived in 2000, we charged him with communicating the Samuel Adams quality story to our drinkers and strengthening our brand development department," Mr.
The Frost & Sullivan Award for Brand Development Strategy Leadership is presented to the company that has demonstrated excellence in brand development within the industry.
Before that, Specialist Brand Development will make its off-trade debut with Fruli, a blend of Belgian white beer and fruit juice.
Bill Holderness, the principal developer of Brand Development, has been involved with The Exchange since the beginning, bringing in the Mann Theater and various office tenants.
The firm's engaging body of work spans advertising, ecommerce, event branding, logo, mobile app, publication, and website brand development.
R&D/Leverage is the only firm in plastics packaging to offer both structural brand development and mold manufacturing capabilities, while Hughes Design Group has 30 years of award-winning experience in visual branding, retail presence and packaging design.
Avant's sole purpose is to assist clients in strategically thinking about their business and to develop a game plan that will secure sustainable market share -- not necessarily through technology improvements, but through properly managed brand development and execution.