Brand Category

Brand Category

A group of products that compete against each other to satisfy the same need among potential consumers. For example, Coke and Pepsi are in the same brand category because they are very similar products.
References in periodicals archive ?
While motivators that affect brand content sharing vary by users' age and gender, as well as by brand category, the primary drivers are:
SILVER award in theBest Strategic/ Creative Development of a New Brand category, for its work with NEQTA Hotels (Fairmont Hotels & Golden Land Group).
With the award for the Q7, Audi takes first place in the Interior Premium Brand category.
Callahan Creek is excited to begin work in this specialty brand category and looks forward to helping White's Electronics simplify and strengthen their message across social and online channels.
A value-priced Canadian whisky also returned to the Established Growth Brand category.
The Wine Established Growth Brand category focuses on top-selling, high-volume wine brands that have shown consistent growth over each of the past four years.
The winner of the Best Collaborative Design between Education and Business was the 2012 Hydrogen City Concept Car while Cafe Blend won the Best Midlands Emerging Brand category.
1 in the BrandZ Most Valuable Global Automobile Brand category.
Burnett's Vodka moved from the Established Growth Brand category (reserved for large-volume brands that have increased sales over the past four years, but not at double-digit percentage rates) last year to the more demanding Fast Track this year, based on a 24.
In the best brand category, judges found that, within only two years of its launch, Zain has not only created a compelling brand for its products or services, but it had raised brand awareness and positive impact on market share, valuation and bottom line.
However, despite the creation of new lively festivals as Vivid Sydney, the city ranked lowly in the pulse brand category for interesting events, activities and lifestyles.
S4C's new brand identity has won the Welsh Brand category prize at the 2007 Bilingual Design Awards, organised by the Welsh Language Board.