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Brand Category

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Brand Category
A group of products that compete against each other to satisfy the same need among potential consumers. For example, Coke and Pepsi are in the same brand category because they are very similar products.


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Kashi's Go Lean Bar, a strong competitor in the natural diet brand category, showed a decline of 10 percent in the same category.
Greater than 100% Burnett's Vodka moved from the Established Growth Brand category last year--reserved for large-volume brands that have increased sales over the past four years, but not at double-digit percentage rates--to the more demanding Fast Track this year based on a 24.
Burnett's Vodka moved from the Established Growth Brand category (reserved for large-volume brands that have increased sales over the past four years, but not at double-digit percentage rates) last year to the more demanding Fast Track this year, based on a 24.
 
 
 
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