Brand Category

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Brand Category

A group of products that compete against each other to satisfy the same need among potential consumers. For example, Coke and Pepsi are in the same brand category because they are very similar products.
References in periodicals archive ?
Nominees for its brand categories are shortlisted by the organizers then subjected to public voting.
THERE ARE FOUR RELATED BRAND CATEGORIES IN WHICH CUSTOMERS FIND VALUE.
Store Brands: What are the most exciting store brand categories right now, and what makes them so exciting?
It also analyzes customer spending patterns towards luxury brand categories, the impetus behind purchasing these luxury brands, and the reasons for purchasing these brands abroad.
The Growth Brand categories are designed to organize the wine and spirit brands demonstrating notable growth in a meaningful, quantifiable way to help retailers, restaurateurs and the industry at large discern existing and emerging trends.
In prior roles, Gail led one of Unilever's global brand categories and was CEO of Unilever's business in South Africa.
Private brands are overdeveloped in commodity-driven categories, but some big categories are in decline, and we see faster growth in a number of small share private brand categories.
In 2012 diet aids and beer were the fastest-growing store brand categories.
Among all brand categories, two cable nets made the top 10 in Buzz scores for the first haft of the year: History ranked fourth and Discovery Channel sixth.
Santika Indonesia Hotels & Resorts currently operates 43 hotels around Indonesia, including seven on Bali, in four brand categories.
According to the company, the boost is a result of increased sales in international markets across all brand categories and the global launch of the M by Mariah Carey fragrance.
Grocery, Alcohol and Health/ Beauty/Baby remain the most prevalent brand categories, with improved activity in household goods.