Brand Category

(redirected from Brand Categories)

Brand Category

A group of products that compete against each other to satisfy the same need among potential consumers. For example, Coke and Pepsi are in the same brand category because they are very similar products.
References in periodicals archive ?
Through her leadership on our worldwide L'Oreal business and her extensive background across many brand categories, Nannette has consistently demonstrated a deep understanding of global marketing.
The Growth Brand categories are designed to organize the wine and spirit brands demonstrating notable growth in a meaningful, quantifiable way to help retailers, restaurateurs and the industry at large discern existing and emerging trends.
In prior roles, Gail led one of Unilever's global brand categories and was CEO of Unilever's business in South Africa.
Santika Indonesia Hotels & Resorts currently operates 43 hotels around Indonesia, including seven on Bali, in four brand categories.
We use the Conversion ModelTM to measure and manage brand commitment across the spectrum and have conducted over 10,000 studies across the world across 300 brand categories.
According to the company, the boost is a result of increased sales in international markets across all brand categories and the global launch of the M by Mariah Carey fragrance.
Grocery, Alcohol and Health/ Beauty/Baby remain the most prevalent brand categories, with improved activity in household goods.
The line is big in bed, bath and windows, and also brand categories such as housewares and lighting.
Jamaica-based SuperClubs, which operates 12 all-inclusive resorts in the Caribbean and Brazil in three brand categories (Grand Lido, Breezes and Hedonism), plans to expand over the next five years with four more hotels in Brazil, three more in Cuba (where it already has three), and its first hotel in St.
ice-cream market; analysts said it likely would not significantly increase market share because their two brand categories target different; well-defined consumer segments in a highly fragmented sector.
Brewers are looking to expand their overseas operations, cultivate "untapped" minority markets and create new brand categories, such as "ice" beers.