Brand Association

Brand Association

The extent to which a brand name is used to refer to a group of products. For example, in the American South, carbonated soda pop is usually called Coke (referring to Coca-Cola), regardless of brand or flavor. It is considered an extremely good sign when a single brand name becomes a byword for a whole class of products.
References in periodicals archive ?
All strong parent brand association do not necessarily contribute to the success of India-Post into banking.
The brand association portfolio was enhanced with the announcement of Bugatti-styled villas within the Akoya master development and the introduction of Aykon with Interiors by Versace in London, UK.
Vanilla Islands is a brand association of the island nations of Seychelles, Madagascar, La Reunion, Mauritius, Comoros, Mayotte and Maldives in the Indian Ocean to create a new trave destination brand.
The Marriott International subsidiary also had the highest positive brand association with consumers in the Tagmemics study, with 26.
Brand association and recognition will be amplified while advertising brands' exact service or product.
In the event of non-compliance with the stated policy by any particular seller, profitability of other sellers suffers, and a negative brand association begins to build.
Besides the brand association, Damac is also benefiting from Trump loyalists who typically purchase trophy assets developed by the company around the world.
Intellectuals have detained differing opinions on what constitutes a brand association as well as how these associations should be classified.
Our association with Rolex spans over five decades and we have continued to keep the brand association and values relevant through meaningful associations such as this.
But 007 is just one of many high profile links for Omega, which has used brand association and sponsorship deals to keep itself in the public psyche for decades.
He covers selection, including audience variables, cost, exclusivity, game/event brand exposure opportunities through media (especially stadium or arena naming rights and college football games), fan reactions, and brand association and congruence; activation; barriers to success, such as ambush marketing, advertising clutter, league and team conflict, and company scandal; sponsoring individual athletes; corporate social responsibility; and sponsorship evaluation.
A young population, strong brand association, solid household consumption and modern retail concepts coupled with a flourishing tourism sector continue to provide ideal conditions for retail growth in the country," added Green.