Boutique Agency

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Boutique Agency

A company that creates advertisements for both advertisers and advertising agencies. That is, a boutique agency deals exclusively with the creative aspects of advertising. It develops concepts and employs writers and artists almost exclusively.
References in periodicals archive ?
The tenant Small Girls PR is a New York-based digital agency that offers services such as digital PR and event production in its own creative way, earning Small Girls PR the status "a go-to buzz builder for tech & media companies and "one of the most successful boutique agencies in NYC" according to BuzzFeed.
It describes the globalization of the advertising industry and the ways Australian agencies and professionals were involved, including the arrival of McCann-Erickson from New York in 1959 and other multi-national agencies in the 1960s, their efforts to train staff, Australia's relationship with South East Asia, the Creative Revolution in Australia in the 1970s and the opening of boutique agencies, and the 1980s and the end of the golden age.
Summary: The freshness, agility and dedication offered by young and small boutique agencies is contagious, writes Obeida Sidani
Employees rated morale at Hope Beckham the best of any of the boutique agencies, scoring it a perfect 5.
Not all boutique agencies experience the same issue though.