Bootstrap Business

Bootstrap Business

A company started with little or no capital. The term may be especially applicable if the company goes on to become successful. For example, one might call Electronic Data Systems a bootstrap business because Ross Perot started it with only $1,000 in personal savings.
References in periodicals archive ?
Bitify is a bootstrap business, having received no capital investment so far.
Once such technologies have been perfected, we can turn our attention to developing a bootstrap business model.
The lean entrepreneur subscribes to a bootstrap business model with rapid product iterations.